Happy International WOMEN’s Day to all the incredible women!!
Sharing one interesting fact on this occasion:
India’s one of most successful and one of oldest startups
was started by 7 Women.
Their business model is based on unique women empowerment
model.
Name of this successful business brand is:
LIJJAT PAPAD
एक ही पापड़ जिसने रखी स्वाद की इज्ज़त..
नाम
हैं जिसका one & only 'लिज्जत'..
Tried almost 20-25 papad brands in last many years but only
one brand which has satisfied taste buds of mine & crores of people all
over the World (exported in 30+ Countries) is "LIJJAT PAPAD".
Lijjat Papad, which is India's one of most successful startups,
was founded with just Rs. 80 as Seed Capital in 1959. Know about its amazing
successful story (not just financial but social as well) here at:
Coming soon- bollywood movie on this great success story..
So, next time-Papad ho to Lizzat ho- nahi to nahi ho (not
Brand Ambassador 😊, just happy customer)
Learn about this wonderful & great business model through case study by Dr. Vivek Bindra at https://www.youtube.com/watch?v=PCDqFafx9o4
What I learned from Lizzat Papad
(other than commercial success mantra):
जिस
तरह लिज़्ज़त पापड़ the best हैं जबकि इसकी
(outer) पैकिंग एकदम साधारण और
simple हैं, iski
packing se ye nahi bata sakte hai ki ye itna best quality ka product hai..
ठीक
उसी तरह किसी इंसान
की asli पहचान उसके outer 'पैकिंग' (यानी physique, dressing,
bank balance; social status; lifestyle; education, position in business/job; किस धर्म को
मानने वाला; कितना पूजा-पाठ करने
वाला आदि) से पता
नहीं लगा सकते।
इंसान
की असली value को जानने के
लिए उसकी outer पैकिंग को ignore करके उसका inner material कैसा हैं
(viz compassion and kindness; ethics; level of maturity; behaviour with 'lower'
income class; level of patience; thoughts-beliefs आदि) से
ही पता लगेगा.
Enjoy Women's day !
Enjoy NOW !!
